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Company Principle

Valuing the Customer as Our Utmost Priority

"Valuing the customer as our utmost priority." This is a corporate principle that underpins all activities and guides all decisions within the PPIH Group. Every one of our stores exists for the customers who come inside and continues to operate because of customer loyalty. In addition, we believe each store has a role and a responsibility to support the lifestyle infrastructure of the community of which it is a part.

"Valuing the customer as our utmost priority" is not so much an aspired-to philosophy as it is an enduring principle, one that infuses everything from corporate mangement to store operation.

Business Model

Through shopping, we provide convenience and amusement in addition to offering a discount to customers. Moreover, the Group’s store operations and merchandise strategies are based on this unique concept. Thus, we have created a store in which customers not only can find what they want when they want it but also spend a delightful time shopping, enjoying the entire Don Quijote experience.

We recognize that our business model, which excites customers and more than meets their satisfaction, is highly useful for meeting the needs of customers and cultivating markets.